Making North American insurance innovation visible

North American insurers: it’s time to enter your visionary new capabilities for the Efma-Accenture Innovation in Insurance Awards. Last year, we saw the awards expand into a truly global initiative. While the main ceremony will be held this year in Amsterdam, on June 24, we will once again be hosting a regional ceremony, this year in Chicago, to highlight leading-edge innovation here in North America. The venue will be announced soon.

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Insurers are Improving the Customer Experience with Seamless Integration

The lines between  people’s  business and personal  li ves   are blurring, and insurers are joining the wave of technological advancement that is  supporting  this new  blended  work-life paradigm. Accenture’s Technology Vision for Insurance 2018 repor t highlights technological trends that are improving both  the customer experience and insurers’ growth opportunities.   

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Platforms offer brokers of the future significant opportunities

If brokers want to remain relevant in the changing insurance ecosystem, they’ll need to change with it. In the last article in this series, we covered how brokers are being disintermediated by insurers offering direct-to-customer services. Here, we’ll delve into what brokers can do to increase their relevance and improve the customer experience.

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Where does the broker fit in the future of insurance?

Insurance brokers that stubbornly hold onto traditional business models could face being left behind. Profitable growth in the brokerage business is stagnating after 10 consecutive quarters of underlying P&C commercial insurance price declines. Emerging disruptive technologies are changing the way customers interact with insurance, including cutting out the middlemen. Some insurers are already reaping the benefits of this digital transformation. What does the future have in store for brokers?

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Insurance CMOs need to consider integration of marketing efforts

According to a new Accenture survey, a growing number of insurance chief marketing officers (CMOs) feel they are falling short of meeting their carriers’ growth objectives. Only 53 percent of insurance marketing executives—less than in any other surveyed industry—felt assured they could meet the performance objectives of their organizations.

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Focusing on the customer in small commercial insurance

Over the course of this blog series, I’ve examined how experiential research and design thinking can enable insurance carriers to build better customer experiences. I also discussed how our own experiential research, conducted with Fjord, shows that direct carriers are not currently giving small commercial customers what they need and want.

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